Covid-19 (or C-19 for short) is a new strain of the flu virus that emerged in the spring of 2019. Due to the pandemic, it is now more prevalent (if not everyone has it) than ever before. Not only is it the most contagious strain we’ve seen, but it’s also the deadliest. While it has not yet caused many deaths, there is a theoretical possibility that it could kill upwards of 75% of the population. If that happens, the world would be in a very different place.
A pandemic is a sudden outbreak of a disease that spreads rapidly across a particular region or to a vast number of people. A pandemic’s effects can be devastating, creating panic, closing businesses, and leaving millions of people without basic necessities. A pandemic is a real danger; in the past century, we’ve witnessed several pandemics, which is why we are so well aware of their effects on humans. But amidst that, many businesses make way to also earn even at difficult times.
So, here are 3 ways covid-19 has created a new kind of customer.
• Customers are more focused on their health
There’s a lot of talks now about health care reform in the U.S. as well as elsewhere. In particular, I think the focus on health and fitness is at an all-time high. This is a good thing. We are all becoming more health-aware. You have probably noticed that the conversation surrounding health is becoming increasingly popular. We hear about products designed to help the body and those that promise to help our immune system. While this is all well and good, it seems less about the obvious and more about the unexpected.
Customer is more focused on their health is somewhat a new trend that is well accepted by the customers. According to the survey conducted by Statista, the percentage of people who are self-conscious about their health has increased by 7.5% over the last three years, and now, 70% of the people are more focused on their health. Moving ahead, Covid-19 has created a new kind of customer to demonstrate their interest in health and fit their needs.
• Buying local products
In a world of hyper-globalized trade, it can be hard to find products that have been made, grown, or crafted locally. The ‘buying local’ movement is on the rise. In an age that requires instant gratification and constant updates, many people are trying to live a more local lifestyle, getting closer to where their food comes from and where they can learn about their community.
• Buying online
The internet is a great source of information for dates on everything from where to go for New Year’s to the best beaches in the world. But for learning about how to spend your money in the best way possible, it can be hard to find useful information, especially when it comes to companies that you do business with on a daily basis. Many businesses already sell their products online effectively – those who sell software may even use a platform like FastSpring (see this for more information) to enable them to reach people all around the world by enabling them to pay in their local currency which might seem like something simple, but can really make a difference between whether a customer buys a product or not. There are several reasons why businesses who don’t already sell online should consider doing so. First, it’s cost-effective. Second, it provides a convenient way to reach customers. Third, it’s more efficient to have a centralized location for orders. And fourth, the internet is just as fast as brick-and-mortar stores, so customers can place orders online and pick up items at their convenience.
I am sure that all businesses want to create a unique customer willing to pay more for their products. I am sure that we have been able to create a unique product for customers who want to be informed but don’t have the time for the information to be delivered to them. Some customers are absolutely loyal to a particular brand, one that they will spend their hard-earned money on time and time again. This devotion is often based on their personal experience with the brand or the brand’s product or service.
There was a time, not too long ago, when it was said that the reason why companies fail is that they don’t have any customers. It was also said that if you had any customers, you were a successful business, and the company that didn’t have any customers was doomed. The truth is that business is more than just having customers…it is about understanding them, their needs and wants, and how to satisfy them.