This post contains 10 things that I believe most people should avoid when doing their marketing. I am not saying that these are the only ones that should be avoided, but rather, these are the ones to avoid at all costs. I hope this post helps your marketing and saves you from some of the mistakes that I made myself.
What are the rules of marketing? There is not a set formula to follow, so it is hard to give a comprehensive, all-encompassing list of mistakes you should avoid. However, there are certain marketing mistakes that you should avoid since they are a waste of time, money and can even damage your reputation. Here is a list of ten common marketing mistakes to avoid.
- Abandoning the effective old methods because of the new ones
Over the last few years, the SEO landscape has changed dramatically. Those who were used to doing things the old-fashioned way has often been left behind by the new, more effective methods. And while some SEO tactics have become so commonplace that they’ve become passé, others have remained effective—and still, others have become downright obsolete. Here we’ll take a look at the old and the new to help you stay ahead of the curve, so you can make informed decisions that will help your company succeed.
- Having an outdated skill
The internet changes rapidly, and so does the SEO industry. In order to be successful, you have to be on top of the latest SEO news and information – otherwise, you will be left behind. Although many webmasters were taught outdated methods of SEO, it doesn’t mean you should use them. When starting a SEO campaign, you want to be sure to focus on the latest strategies and techniques.
- Ignoring the emails by the customers
These days, a lot of people work in jobs that involve answering customer emails, whether it’s for a bank, a retail store, a restaurant, or any other business. But what happens if you ignore customers’ emails? Well, in some extreme cases, it can lead to the demise of your company! At first, they ignore customer emails strategy might seem like a great way to get the upper hand on pesky customers who want to get in touch with you but don’t really have anything to say. But before you decide to ignore your customers, here are a few reasons why it’s probably best not to.
- Making the communication to every customer not personalized
When looking to craft an engaging email, the first thing you should do is make a list of three reasons why you are emailing this person. Next, you want to make sure you have their name in the email and that you have written a short and concise email. Finally, you want to make sure you have a link to something interesting in your email. This will keep you from sending out generic emails, which will make your customers think you aren’t paying attention to them.
- Spending only on paid advertisements
If you’re new to paid advertisements, you may want to know that there are a few things you should and shouldn’t do when it comes to spending your money on them.
- Does not invest in the right resources
It is not enough for you to have a great product or a great service. Your business needs to be marketed correctly as well. If you have a great product, but it is not being marketed correctly, you will not get the results you are looking for. So many business owners fall into the trap of not investing in the right resources for their business.
- Using the clickbait
If you’ve ever been on a website that tries to draw you in with a title like “How to Lose Weight Fast Or Your Money Back” or “Before You Die, Read This Now” or a picture of a celebrity or a cute animal, you have been exposed to clickbait. Since Google is using clickbait as a ranking factor, it’s important that you know how to use it to your advantage. Fortunately for you, this blog will provide some tips for how to create your own clickbait without being caught by Google.
- Giving unrealistic goals
If you are running a marketing campaign, then you will probably be setting a number of goals for the campaign to achieve. These could be to increase your website traffic, leads, sales, or conversions. When setting these goals, it is very important to set realistic goals. If you set unrealistic goals, you will be setting yourself up for failure as you will be aiming for targets you will be unable to reach.
- Lost your target market
The process of identifying, finding, and contacting the right people to market to is known as targeting. When done right, it’s one of the most important aspects of any marketing program. The first mistake you should avoid is targeting the wrong people to market to.
- Cheapening your website
SEOs commonly assume that underselling your website is a bad thing. That is true – but only when it comes to the product and service descriptions on your site. Google certainly wants to see you being the best at what you do, and if you are a web designer, your design skills and service offerings are exactly what people are looking for. If you do undersell your website, it may be the best thing that ever happened to your SEO.